The old Guffey residence, looking stately in this 1920 photo, would make way a few years later for a new Autocar branch. This corner of Baum Boulevard, at Liberty Avenue, was in the middle of the city’s burgeoning Automobile Row. [University of Pittsburgh, Archives Service Center, Pittsburgh City Photographer Collection, 715.2032.CP.]
The Lincoln Highway entered Pittsburgh from the east via Baum Boulevard, the city’s Automobile Row. This neighborhood of large estates near Bloomfield and East Liberty spawned businesses to serve the horse-and-carriage trade between the city and the even-more-upscale suburb to the east. By the early 1900s, these businesses developed into auto repair shops and dealerships. In the above photo, you can see that the Autocar Company was about to demolish one more of the area’s stately homes for its local branch.
1923 map showing that Autocar owned land at Baum and Liberty but had yet to build its dealership. [Historic Pittsburgh Maps.]
Autocar, at first a maker of autos, was founded in Pittsburgh in 1897 as the Pittsburgh Motor Vehicle Company. It got its new (and still current!) name in 1899 when it moved to Ardmore, Pa, on the Main Line west of Philadelphia, later to be along the Lincoln Highway. One of its offerings was the Pittsburgher car, but in 1912 the company switched to making only heavy-duty trucks.
Ads for Pittsburgh’s new Autocar Factory Branch ran in all local papers on January 18, 1925.
Pittsburgh had its own Autocar factory branch near downtown. It would take till 1925 for the new dealership to be built; till then, Autocar Sales & Service filled the 1800 block of Forbes, a few blocks past Mercy Hospital. The new sales and service branch, seen below in 1932, filled an entire triangular corner at Baum Blvd. and Liberty Avenue.
The same intersection in 1932 with the new Autocar dealership filling a corner of Baum Boulevard and Liberty Avenue. This view, looking northwest, also shows the Garden Tea Room. [University of Pittsburgh, Archives Service Center, Pittsburgh City Photographer Collection, 715.3217002.CP.]
Autocar was later absorbed by the White Motor Company, which was later taken over by Volvo Trucks, then acquired by GVW Group, which revived Autocar as an independent company. Autocar, now based in Indiana, continues to produce three models of custom-engineered trucks and holds the distinction of being the oldest surviving vehicle manufacturer in the Western Hemisphere.
Lincoln Highway News 