Posts Tagged ‘Truckee CA’

Lincoln Hwy in Truckee Canyon to serve bike trail

January 21, 2010

The Reno Gazette-Journal reported about a bike trail that will incorporate seven miles of the old Lincoln Highway near the California-Nevada border. For now, that section is the biggest missing link in the Tahoe-Pyramid Bikeway, a 116-mile path that follows the Truckee River from Lake Tahoe to Pyramid Lake. The new part will be routed along I-80 and dirt roads from Boca Reservoir to Dog Valley Road in Verdi.

Janet Phillips, who founded the group of volunteers working on the project, said of the 10 new miles, seven miles will be on old roadbed from the Lincoln Highway and three miles of new construction will be required.

Phillips said, “There’s a huge transportation history in that canyon and we are going to bring some of it back to life.” A big obstacle was cleared December 10 when the Truckee-Donner Recreation and Park District Board approved an environmental study for the project that was required by California.

Tags:, , , , ,
Posted in highways, history, Lincoln Highway, transportation, travel | Leave a Comment »

Lincoln Highway diner location for new Apple ad

August 13, 2009

A classic diner in California was just used as the setting for a new ad for Apple, maker of computers, iPhones, and iPods. The former Truckee Diner (and before that, the Birmingham Grille when it was in PA), is now Jax at the Tracks, a 1940s diner with a retro redo. It changed owners recently and is now open from 7 am to 10 pm. A good guess might be that the ad is for a notepad computer. Apple has not yet sold one but it seems to be the coming wave in personal computing, sized between a smartphone and laptop.

CA_TruckeeDinerApple

According to Gizmodo, The Gadget Blog,

Amidst extreme security, yesterday Apple filmed a new ad at Jax at the Tracks, a hip 1940’s style diner in Truckee, California. Filming on location is a very interesting departure from the usual Apple TV commercials, which are studio based.

Speaking to the Sierra Sun, the owner Bud Hally said Apple wanted a “cool spot for the 20-something crowd.”

Some people think this means an ad for a new iPod, but the fact is that nobody has a clue about what this new unreleased secret product really is. Certainly, the security won’t be that high for a new variation of an existing model, but you never know with Apple.

Tags:, , , , , , ,
Posted in film/video, food, highways, history, Lincoln Highway, Road trip | 1 Comment »