In 1929, Texaco ran an ad campaign centered on the Lincoln Highway. Advertisements ran in their member magazine, little strip maps were distributed, and spreads like this one in the Saturday Evening Post pointed people to the cross-country route. This was a bit odd considering the LHA had ceased active operations the year before, but perhaps that’s why the company chose to honor what it called a “transcontinental “Main Stree,'”
CLICK the map to see it larger.
Texaco ran a publicity campaign in 1929 promoting famous trails across the U.S., most notably the Lincoln Highway. They ran ads in their own corporate magazine, published little strip maps (though a bit inaccurate – see them on my web site), and took 2-page spreads like this one in the Saturday Evening Post. Click the image below to see it larger.
Click the map above for a full-size view of the Lincoln Highway.
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Click the Greetings book below to purchase the ultimate guide to the history and route of the Lincoln Highway!
Another fun book! The Ship Hotel: A Grand View along the Lincoln Highway recalls the greatest roadside attraction along the coast-to-coast road.
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