Posts Tagged ‘Texaco’

Texaco's 1929 Lincoln Highway ad campaign

August 8, 2008

In 1929, Texaco ran an ad campaign centered on the Lincoln Highway. Advertisements ran in their member magazine, little strip maps were distributed, and spreads like this one in the Saturday Evening Post pointed people to the cross-country route. This was a bit odd considering the LHA had ceased active operations the year before, but perhaps that’s why the company chose to honor what it called a “transcontinental “Main Stree,'”

CLICK the map to see it larger.

Texaco's Lincoln Hwy ad, Saturday Evening Post

April 20, 2008

Texaco ran a publicity campaign in 1929 promoting famous trails across the U.S., most notably the Lincoln Highway. They ran ads in their own corporate magazine, published little strip maps (though a bit inaccurate – see them on my web site), and took 2-page spreads like this one in the Saturday Evening Post. Click the image below to see it larger.